Established in 2007 by Christopher Sale, we set out with one mission: to elevate the standards of rug and carpet cleaning. We started by building trust through reliability and professionalism. As demand grew, so did our commitment to investing in industry-leading methods, ensuring an exceptional experience—and consistent results—every time.
With the growing demand for high-end rug cleaning, we opened our dedicated rug wash facility in Elstree. Purpose-built and equipped with advanced rug-washing machinery, it enables us to provide a level of care and cleaning that goes far beyond what can be achieved with superficial portable cleaning or in-home treatments. This controlled environment allows us to tailor the process to each rug, ensuring deeper cleaning while protecting delicate fibres and dyes.
Through extensive training and a strong commitment to quality, we are recognized as an accredited member of both the Woolsafe Organisation and the National Carpet Cleaners Association (NCCA). This means our cleaning products, techniques, and processes are independently tested and approved as the safest and most effective for wool and all delicate fibres. It is your guarantee that your rugs are in expert, certified hands from inspection to final delivery.
With a combined experience of over 30 years, every job is approached with the same attention to detail, pride, and commitment to excellence.
